Analysing Web Traffic -2
There is often a great misunderstanding about what is commonly known as “visits” and what is really effective, quality traffic to your site. Hits simply means the number of inquiries received by the server. If you think about the fact that a coup may simply equate to the number of graphics per page, you will have an idea of how exaggerated
The concept of reading can be. For example, if your home has 15 graphics on it, the server writes that 15 visits, when in fact we are talking about a single visitor check one page of your site. As you can see, the visits are not useful in the analysis of web site traffic.
The more visitors come to your website, you will be more accurate interpretation. More traffic to your website, the more accurate will be your overall analysis of trends in visitor behavior. The smaller the number of visitors, plus some anomalies visitors can distort the analysis.
The goal is to use the web traffic statistics to track how well or how poorly your site for your visitors. One way to determine this is how long, on average, your visitors spend on your site. If the time is relatively short, it usually indicates an underlying problem. Then, the challenge is to imagine What is the problem. ?
It could be that your keywords are directing the wrong type of visitors to your website, or that your charts are confusing or intimidating, causing the visitor to leave quickly. Using the knowledge of how long visitors spent on your site to identify specific problems, and after correcting these problems, continue to use the time spent as an indicator of the effectiveness of your patch was.
In addition, the web traffic statistics can help identify successful and unsuccessful areas of your website. If you have a page that you believe is important, but visitors are leaving quickly, this page needs attention. You can, for example, consider improving the link to this page by making the link more responsive and attractive, or you could
Improve the appearance of the page or the ease that your visitors can access the information necessary on this page.
If, however, you will notice that the visitors spent a lot of time on the pages that you think are less important, you might consider moving some of your sales and marketing oriented copy of the page. As you can see, these statistics reveal vital information about the effectiveness of some pages, and the habits of visitors and motivation. This is essential information for any successful Internet marketing campaign.
Your site has no doubt the last pages, as a final order or contact form. It is a page you can expect your visitor to leave quickly. However, all visitors to your site is going to find exactly what he or she is looking for, if the statistics can tell you a number of different pages for output. This is normal, unless you notice a trend exit to a page that is not designed as a page output. In cases where a large percentage of visitors to leave your site on a page that are not designed for this purpose, we must look closely at this page to discern what the problem is. Once you identify potential weaknesses on this page, small changes in the content or graphics can have a significant impact on the maintenance of visitors move through your site rather than returning to the incorrect page.
After analyzing your stats visitor, its time to look to your keywords and phrases. Notice especially if the keyword is the direction of a specific type of visitor to your site. The more targeted visitors - which means that they get what they need on your site, and better yet, fill out your contact form or make a purchase, more valuable than the keyword is.
However, if you find a large number of visitors are directed - or should I say, misdirected to your site by keyword or phrase, keyword requires adjustment. The keywords are critical to the quality of bringing visitors to your site who are ready to do business with you. Close keyword analysis of your visitors use to find your site will give you an understanding of your vital visitor needs and motivations.
Finally, if you find that users are finding your site by typing the name of your company, break out the champagne!. This means that you have achieved a significant level of brand recognition, which is a sure sign of success booming.
Posted under Blogging, The Net, Traffic
Even after the competition with Shoemoney, the blog’s RSS readership continues to grow. Yesterday, it passed 14,000 readers for the first time. Today, it is at a record 14,109.
I want to take this time to answer a few questions about the RSS that I’ve received since the contest. The first concern why the RSS count didn’t go down, since it looked like I was asking people to sub to my RSS by feeds, emails, toolbars, etc. One would assume that after the contest was over, many people would just cancel any additional subscriptions. The reason the RSS didn’t go down is because the majority of the subscriptions are in fact new.
Darren Rowse at Problogger made a post asking if Shoe and I were preaching to the converted or really trying to reach new readers. The answer is we were trying to do both. The buzz generated by the competition brought us many new readers and help convert many current readers to add the blog’s RSS feed to their readers. Having multiple channels to reach your readership is never a bad thing.
The other thing you have to consider is people are generally lazy. Once you get them to subscribe, chances are they won’t go thought the effort to unsubscribe even if they don’t like you. Marketers know this and take advantage of it all the the time. That’s why you see so many “Use it for 30 days free and if you don’t like it, send it back and pay nothing” promotions. They know that most are just too lazy to send it back.
How Did Shoemoney Get Over 7,000 Subscribers In Two Days?
This is the question everybody wants answered. I was kicking Shoe’s ass right up to end. Then he rocketed pass me on the last day to take the win. Many people assumed Shoe hid his real RSS count to throw me off and then put up his true count on the last day. However, that’s not what happen. So how did he do it?
I cannot tell you the exact method Shoe employed because I promised to keep it between us, but basically he found a bug while studying FeedBurner and exploited it. We had no rules for this competition - anything goes and that included being extremely evil. And in this regard, Shoe out-eviled me. He did have this to say in his victory post.
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